Our Clients

Our clients range across a wide variety of industries, from media to information technology, from consumer goods to health and medical, from sporting goods and outdoor to fmcg, from finance to non-profit. They have one thing in common: a drive for growth, success, and a successful transformation of their business, quite often driven by digital disruption opportunities. A realization that what got them to where they are today, will not necessarily get them where they would like to be tomorrow. 


And our business consulting, advisory and interim management services have been able to help our clients achieve their ambitions focusing on strategy, vision and purpose as well as (digital) transformation, innovation and execution. Rooted in our own drive to build strong, authentic, credible organizations and brands.  


But not all would like to be known. So hereby a snapshot of what we have done in the past. 

Interested in becoming one of our success stories of the future? Do get in touch!

Some Examples of Our Work

The North Face US/Global

The North Face US/Global

The North Face US/Global

the north face climbing wall outdoor

Development and implementation of a business transformation strategy, new go-to-market model and global strategy-to-execution process, aligning marketing, brand, product, merchandising, commercial, retail, ecommerce, operations and supply chain in executing strategy, optimizing go to market activities and impact, while strengthening The North Face's purpose in outdoor and exploration as well as increasing focus on sustainability. 

Invisalign

The North Face US/Global

The North Face US/Global

Invisalign clear aligners woman mouth

Business transformation strategy and digital-first omni-channel implementation to connect with consumers - not just professional audiences -, using data & analytics, marketing, brand, retail, digital product portfolio and commercialization to expand the consumer footprint, generate demand and strengthen Invisalign's purpose to transform lives through better smiles.

VF Corporation

The North Face US/Global

Thomson Reuters

VF corporation brands vans timberland the north face

Development of a global key city strategy, based on advanced consumer and market data, analytics and insights as well as targeted product, marketing, retail, ecommerce and commercial activities, for the global apparel company VF Corporation, with key brands such as Vans, Timberland and The North Face, and execution as a pilot for the metropolitan area of London.

Thomson Reuters

The North Face EMEA

Thomson Reuters

thomson reuters digital information screen news media

Development and implementation of a competitive differentiation strategy and full strategy-to-execution capabilities for Thomson Reuters, mobilizing the global marketing, sales & service organization behind common goals and objectives, using a set of strategic initiatives and tactics with clear KPI's and responsibilities, supported by CRM and digital campaign management and execution tools.

The North Face EMEA

The North Face EMEA

The North Face EMEA

the north face europe pop-up store mountains outdoor spring

Complete business overhaul and turn-around strategy, including a reset in product, marketing, sales, retail, e-commerce and supply chain activities, expanding into new business areas while staying true to The North Face's purpose in outdoor and exploration, putting the consumer at the center and the brand back into solid double-digit growth territory

Wegener Media

The North Face EMEA

The North Face EMEA

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Development and implementation of a complete digital-first news portfolio across seven daily newspapers and several online platforms. This included a full business model transformation from print to digital, using data, analytics & ai, subscriptions and permissioning across devices, content production, ecommerce,and much more.

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adFIRST Consulting

Lausanne, Vaud, Switzerland

+41 21 311 2255 info@adfirst.ch